How manging your own content can save you time and money
Web sites play a pivotal role in business strategies for sales, marketing, customer support, partner management and other core functions; the quantity of data that needs to be shared online has grown enormously in the last few years. Organizing and managing that information online to your customers is an essential service but how is it done?
People, who work in all types of business usually, in time, need a presence on the web to enhance those businesses. Just because a person is good at banking or sports management will not make them web competent therefore there needs to be some de-mystification. We hope this will help.
What Is a Content Management System?
A content management system (CMS) is a Web-based software system which allows the user to manage (add, edit, delete) all the information a company or owner wishes to display. A content management system provides a management console through which the Web site can be maintained. Pages, using a design template, can be created, updated or removed with a minimum of computer skills. A CMS solution is the technical heart for your Web site.
The system we use is an open source CMS called Drupal. It can be extensively customised to suit the specific needs of your business. This is why you need a web developer as the customisation is an acquired skill. This skill is employed exclusively to make a site which will do all you need with simple easy to use management tools which will require minimal learning on your part and allow you to concentrate on your core business.
What are the benefits of a Content Management Solution?
The World Wide Web, when used correctly, is a powerful means through which your information or sales objectives can be achieved. Contacts can be generated, proprietary information can be shared, relationships can be built and products marketed. All this can be achieved with the use of a content management system while the web site consistently and constantly displays your corporate brand and image. An effective CMS allows for your site to evolve as your business needs evolve. A CMS allows you the freedom to tailor your presence on the web yourself to represent you, the way that you want.